Friday 12 November 2010

Marketing: My opening thoughts

My work life is spent marketing products online. It's fun. It's rewarding when things go right and enlightening when they don't. Trial and error and educated guesses ensure that I act on my intuition, which an online personality test tells me I have in abundance. The bargaining with sales partners keeps me entertained and, for the most part, I believe in what we're selling.

As fun as it is I feel I need a bigger challenge. Selling products to a targeted market is easy - Get their attention, wave an attractive product and/or offer in front of them and viola, sale! I want to go bigger. I want to change people's buying habits. I want to get into their minds.

This blog will document my experiences as I build my career in this industry. Well, that's the plan..

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